“Our homemade family cookbook software is going to be very popular as families buckle down for a long, cold, hard winter of scrimping and saving instead of elaborate budget-busting gift giving,” I said to Ruth a few weeks ago as we sipped a cuppa and planned our Christmas gift shopping excursions.
Traditionally, we select the same day and time each week beginning November 1 until the week before December 25 as our “shopping” day. We always try to visit a different store, mall, or shopping center for variety and to keep our gift spending under control. We like to see the holiday decorations, have lunch, and get in the holiday mood.
“Yes,” Ruth nodded. “I’m afraid it is all back to basics now with our economy what it is. Your cookbook software not only makes a great gift at a reasonable price, it also builds wonderful cookbook gifts for others, too. It’s a gift that can keep giving!”
I pondered at the wisdom of her comment (sometimes she is so smart). I asked her why she thought homemade family cookbooks created with our cookbook software could be a popular Christmas gift this year. She used all the fingers on her two hands (and then some) to explain it to me, and her reasons had nothing to do with the economy.
Ruth said that a family cookbook made with our cookbook software makes a great Christmas gift because it is a gift that is:
1. From the Heart
5. A Lasting Keepsake
6. Easy to Do
8. Under Your Own Control
11. Green (conserves gas and gift shopping time)
12. Printable at the last minute for unexpected guests
While I was thinking in terms of dollars and cents as usual, Ruth (always the more sensitive one) hit on the real importance of creating a family cookbook — the love of preserving a family’s food traditions and history.
Then our thoughts dissolved to the less fortunate, whose families may not be so lucky to have any food to write recipes about, or shelter with kitchens to warm them. We decided to do without our shopping day lunches and donate the amount we would spend on them to the local food bank. We also resolved to give an extra child’s gift to our local community toy collection drive.
Hmm, I wonder if the local soup kitchen could use a fundraising cookbook? There is still time to make one!
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