You’ve waited 15 minutes in a line at Kinkos. You don’t mind, though. This family cookbook is a labor of love you’ve been working on for four months, and you are so excited to finally be at the point where you are ready to print out 25 cookbooks for your family, your friends, and most importantly your mom. You finally get your turn to place your order, and the magic crashes down around you like The Sorcerer’s Apprentice.
“Look, lady,” some pimply grandkid behind the counter sneers at you, “What paper stock do you want? How do you want it output? What weight you want? Doublesided or single?” He rolls his eyes. “Never mind. I’m on break.”
It doesn’t have to be that way. So I thought I’d offer some advice on how to take back control of printing your cookbook at a local copy shop. You might still run into that pimply jerk, but at least you’ll be armed for battle:
1. Output the files to PDF. Your local copy shop probably doesn’t know what Matilda’s Fantastic Cookbook Software is, and if you used Word (shame on you) they won’t like handling it anyway. Creating PDF (or Acrobat) files “freeze” the cookbook so text can’t re-flow to different pages and fonts can’t get lost. Nothing is more frustrating to printers and copy shops than missing fonts and files created in software they’ve never heard of. Download a free PDF creator following the link at the bottom of this page.
2. Take it to a good local print shop. I don’t generally recommend Kinkos as I personally find them to be overpriced and of mediocre service. Here’s a great Dave Chapelle parody that pretty much explains it (be warned, some strong although bleeped out language):
Ask around and find a good copyshop. I always like copy shops where the owner works in the store.
3. Ask for a heavier cover stock for the front and back cover, and 20lb text paper for the interior. There’s a huge variety of paper stocks out there, so why not be a little adventurous and go with a linen or a nice recycled paper. Make sure to have them use clear plastic sheets over the top of the front and back cover, as that will protect from spills. Fancier paper and the plastic sheets shouldn’t really add more than 25% to the cost to the job. If it does, seek a different printer.
4. If you have a limited budget, print a couple of cookbooks out in completely full color. Give those copies to the few people who will really care the most about the book. Your mother should definitely get the full color. For everybody else, just do black and white interior and color front and back cover. The number of color pages in your entire project will have a HUGE impact on the cost of the job. Plan on spending 3-5 times as much on a full-color cookbook as on a black and white cookbook.
5. Have them spiral bind it together. They may default to just using black, but if you ask a lot of print shops have a variety of spiral bind colors. Make sure you get it SPIRAL bound and not comb bound. Comb binding is like this:
Spiral binding is like this:
I hate using cookbooks that are comb bound because it looks cheaper (although it’s not) and it doesn’t lay flat on the counter when you wrap the page back. Spiral and comb binding cost about the same.
6. You can also save money by writing a printing specification and shopping it around to multiple printers to find the best price. A printing specification for your job might look like this:
“I need 20 8.5×11 cookbooks output from my PDF files in black and white double sided interior with full color doublesided covers. I’d also like an additional 5 cookbooks printed in full color throughout, also doublesided.
“For both versions, there are 45 interior sheets for a total of 90 pages of copying in the interior, plus the cover sheets. The interior sheets will be on 20lb laser text/gloss, and the cover will be 60 pound cover gloss. This is an 8.5×11” book when finished.
“Please use a clear plastic cover sheets over the front and back for protection, and spiral bind each book with white spines (if available).
“Please provide for me a quote and an estimated amount of time it will take to complete the job.”
By writing up a printing specification like this, you can just print it out and hand it to three different printers, and they can each put a bid together on what it will cost. Most printers have email, so you can send them the specification and your PDF files without even having to go in the shop. Also, a printing specification takes some of the guesswork out of it for both the printer and you. The printer may be more inclined to give you a better price because he can tell you have your act together.
I guarantee that if you try three printers, one will be at least 25% less than the other two. However, don’t necessarily go with the cheapest. Also think about which one was the most helpful and which one has the best reputation. You might also consider having the copy shop you like the most print up a single book for you to see if it’s up to snuff.
I don’t have a lot of faith in samples that a printer has sitting around in his drawer. You don’t know if the copier used to make those samples is still around, or if that sample is just the very very best they can do. I’m not bashful–I’ll often ask to see a sample of a project they are working on right now.
Regardless, always always ALWAYS print out a single book before you print up 25 books. Look over it closely. Use it for a week. I can pretty much guarantee you’ll find something (if not many things) you’ll want to change before you do the 25 book print run.
I’ve been working with printers and copy shops for 15 years, and I know how intimidating they can be to the uninitiated. They tend to seem more rude and patronizing the less you know about what you want. But then a lot of us can come off more standoffish than we mean to in the heat of the moment. 😉
No matter what, never let a copy shop or anyone else take away the magic of what you are doing. Making a family cookbook is a truly special and noble act. It can be a little easier if you go into the copying part of the job prepared for the experience.
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