Every year after school starts a lot of groups look for fundraising projects for various schools, houses of worship, and community organizations. Let’s face it, fundraising for these groups is a never ending cycle, and it is particularly challenging in these economic times.
One thing I’ve learned over the years about fundraising is that people will donate generously if they perceive ”value.” That concept can be further summed up as ”getting something in return for my donation.”
Gone are the days when people donated just to donate. They now want some form of tangible return. What better form of return to offer than creating a fundraising cookbook to sell. With a fundraising cookbook, the buyers’ notion of ”getting something in return” is fully realized.
Not only does a fundraising cookbook help the cause, it may provide an allowable tax deduction for the buyer if the organization is a 501(c)(3) non-profit group (see your tax consultant for details).
One way to add value to a fundraising cookbook (and thereby create a solid sales strategy) is to have members of your group contribute to the finished product. Their family recipe contributions will go a long way to having copies of the cookbook snatched up by proud contributors for their own kitchen bookshelf and the kitchen bookshelves of family members and friends.
Granted it may be easier to coordinate pulling teeth than getting recipes submitted in sufficient time to finish by the deadline you’ve set. So to help that along a bit, we’ve developed a simple form that can be sent home with a letter of explanation that will encourage parents to participate and submit their recipes. It is a Microsoft Word document, so changing the wording to your specific needs is easily done. Enjoy!
Happy fundraising cookbook making!