Earlier this month, the final results of the 2009 Zagat Fast Food Survey were released and happy foodies who participated in providing answers were quick to click to see if their favorites made the grade.

If you missed the results, here are some of the overall winners:

Best Burger – In-N-Out Burger
Best French Fries – McDonald’s
Best Salads – Panera Bread
Best Fried Chicken – KFC
Best Grilled Chicken – Chick-fil-A
Best Value Menu – McDonald’s
Best Coffee – Starbucks Coffee
Best Milkshake – Ben & Jerry’s Scoop Shops

You may or may not have all of the winning fast food places in your area. No matter. This column really isn’t about the results of the 2009 Zagat Fast Food Survey. It is about how your family cookbook resembles the winning fast food places of the 2009 Zagat Fast Food Survey. Just like the fast food winners, your family cookbook should:

- Be predictable
- Contain something you like
- Be familiar
- Be consistent
- Offer a bit of nostalgia
- Be comforting
- Make it easy to choose

Your family cookbook should also share another common denominator with successful fast food places. They both cater to a specific need. In the case of the successful fast food place, the need is consistently fulfilling hunger on an immediate need basis.  In the case of your family cookbook, the need is consistently fulfilling hunger on a sustained basis with recipes, but featuring an added twist. The twist being that your family cookbook offers both comfort and food recipes on the very highest level — because both were made with love and the feeling of “home.”

Next time you visit one of the winning fast food places of the 2009 Zagat Fast Food Survey, think how similar that brand is to your own family cookbook. Maybe that explains why seeing a McDonald’s while on vacation in China can be a thrilling experience!

Happy cookbooking,

Matilda

Making a recipe book? Check out all the recipe software and cookbook binding supplies we have at CookbookPeople.com.

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