
Despite owning a software company, I’m pretty dumb. I’m too dumb to figure out how to program my DVD player. How anyone can stare at those 80 buttons and not give up immediately is beyond me. I’m too dumb to buy any watch with a digital interface. Frankly, I’m too dumb to enjoy reading any sentence with the word “digital interface” in it. Or just “interface,” for that matter.
I’m ok with my stupidity, though, because there seem to be a lot of us idiots out there, and a few companies have finally noticed. The Apple Ipod and the Nintendo Wii are proof that us morons, both young and old, actually like something that’s easy to use. We prefer thinking about Madonna or how to improve our golfing putt on Wii Sports. Certainly beats contemplating audio format compression rates or whether to mash the X and Triangle buttons in a particular order six or seven times in rapid succession.
(I don’t know if our own software is built for everyone as dumb as me. I hope so, and our ranking among the very best sellers on Amazon cookbook software seems to point to it. I’d love to hear your feedback, though.)
Anyway, as one of the legion of stupid, I’d like to personally apologize to all the manufacturers out there who build the better mouse trap inside the better rat maze. I’m sure you are very clever and very sophisticated to have devised an 80 button remote control for my DVD player. I know I couldn’t do it.
You may not get my money ever again, but I certainly appreciate that you are much, much smarter than me.
Congratulations.
Now I’m going to go practice my backswing on the Wii. My grandson has a very good short game, and he almost beat me last time.
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What are you favorite mouse traps? How about rat mazes?


